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B2B Dashboard

In the dashboard project, we started by fixing all the debt that was left after the previous designers. We chose a step-by-step approach, as it allowed us to deal with tasks that solved business problems at the same time as changing the design. As a result, the debt design fix and page redesign resulted in greater user satisfaction and increased the amount of work done in the dashboard.

Also, after the introduced changes in the interface, graphics and descriptions, users became more willing to communicate with us in questionnaires.

Personas & Interviews

To gain a better understanding of the product, we collaborated with the product team to create interview scenarios tailored specifically for our clients. We invited clients for interviews and compiled the information gathered into a persona file. This file later assisted us in formulating an action plan for the product's development.

Blurred image showing a user interview process and persona file creation details, ensuring privacy and confidentiality.

Customer Journey & Flows

We also introduced the practice of working with user flows to make it easier for us to discuss the issues that arose in the product and to approach their solutions more comprehensively.

Blurred image of a mapped dashboard flow with structured notes on improvements and areas to cut, protected by NDA.

Design System

Since there was no design system in the product before, I introduced a design system file into the development process that needed to be followed to achieve more precise results. Eventually, the design system became so well-thought-out that we could use it in other projects as well.

Design system guidelines for phone number input fields, illustrating clear separation of prefixes and numbers for better user experience.

Satisfaction Score

During the dashboard development process, we closely monitored how users would interact with the system. We conducted surveys, analyzed sessions, and performed both qualitative and quantitative analyses to prioritize the features to be developed next. As a result, we managed to increase the user satisfaction index from 3.98/5 to 4.45/5. This improvement was also reflected in the feedback we started to receive more frequently.

An upward-pointing arrow with '3.98' at the bottom and '4.45' at the top, surrounded by Hotjar and Google Analytics logos, likely symbolizing increased user satisfaction with the app.

Adaptive layout

Additionally, for each screen I worked on, layouts were designed for four different sizes: desktop, tablet, and phone (portrait and landscape).

Customized invoice design for web and mobile platforms, featuring a modern and visually appealing layout.

Branding

Furthermore, by adhering to the rules from the existing design system, I ensured that the dashboard aligned with the company's style and was user-friendly for those who were using the dashboard for the first time.

Payment information window showcasing multiple transactions within a single payment, demonstrating effective heavy data visualization.

Results

As a result, we laid the foundation for a growing system that, with proper care and attention, will be able to compete in the market with other similar B2B products.

User card design for a dashboard, displaying user permissions and general information in a well-organized two-column layout.

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